STARTUP DETAILS:
Company Name: DashGo
20-word Description: DashGo provides digital distributionSelling-Entertainment-Online Jan-08 and social networking analytics for bands and content owners.
CEO’s Pitch: DashGo.com enables bands to easily manage new releases and publish them to digital music services like iTunesitunes-overtakes-wal-mart-in-music-sales Apr-4-2008 .
For each of our clients we track performance across the top 9 social media networks. We standardize the data into the categories of “Profile Views,” “Streams,” “Friends” and “Comments” for timeline analysis. We are rapidly rolling outAcademy-Awards new features - next up is to lay benchmarking and sales data on top of this to help artists identify which sites and spikes in activity generate sales. In the future we plan to offer distribution directly to the social media networks as well, in addition to the digital music stores and ad-partners we currently serve including Last.FM, Meebo and YouTube .
Mashable’s Take: If you’re a solo act or a band of music makers (or studio), chances are you want to get your music out to as many listeners as possible through various channels on the Web. Santa Monica-based DashGo serves to help accomplish this.
Presented as a music label of next-generation making, DashGo connects with virtually all the top sales outlets - plus some lesser-known joints. The list includes iTunes (worldwide), Rhapsody, eMusic, Amazon MP3, Napster, MediaNet, Snocap-Imeem, YouTube, Juno, Turntable Lab, Blast My Music, Amie Street, Songslide, Beatport, Audio Lunchbox, etc. DashGo tracks activity on social sites as well: MySpace, YouTube, iLike, Bebo, Facebook, Purevolume, Virb, Imeem and Last.FM.
Such coverage gives DashGo both a thorough sales spread as well as a comprehensive look at what occurs where on the Web, allowing the company to direct energy where necessary based on a good amount of information. Which can ideally lessen waste and boost marketing potency.
As an intermediary exclusively fixated to the digital space, DashGo’s pursuit is naturally the independent crowd. Artists in the sector are in a continuous race to rise above the fold, and are clearly seeking to raise their profile through online campaigns. DashGo’s purpose is essentially to buoy that desired objective with substantive logistical experience. How successful has it been thus far?
It’s list of partners is a literal potpourri of names. Content producers include: Delicious Vinyl, Krofft Pictures, Downtown RecordsThe-Suit-With-the-Golden-Ear May-07 , CBS Records, and GMG Entertainment (DashGo’s founder, Ben Patterson was an executive). And one of the more high-profile arrangements with a music group Patterson touts is Weezer. Patterson reportedly had a hand in digital marketing effortElection-Campaign-Money Mar-08 for the viral hit “Pork & Beans” video.
— by Paul Glazowski
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